Turkey’s Tourism Reaches Record Numbers

Turkey experienced a remarkable surge in its tourism sector, welcoming a total of 17,809,078 visitors during the January-May period of 2024. Data from the Ministry of Culture and Tourism revealed that 15,784,213 of these were foreign tourists, while 2,024,865 were Turkish citizens living abroad. This notable influx significantly boosted the overall visitor count for the period.


Increase in Foreign Visitors


In May 2024, Turkey witnessed a 14% rise in foreign visitors compared to May 2023, reaching 5,130,119 tourists. Over the January-May stretch, the number of international visitors grew by 12.47% compared to the same timeframe the previous year.


🌍 Germany Sent the Most Tourists


While in May, the Russian Federation was the largest source of visitors to Turkey with 739,017 travelers accounting for a 15.32% increase, Germany followed closely with an 18.12% rise and 729,505 visitors. The United Kingdom ranked third, showing a 21.62% increase with 550,592 tourists. Other significant contributors included Bulgaria and Poland.


Top Visitor-Sending Countries in the First 5 Months


Several countries were major contributors to Turkey's tourism boom:

1.  Germany: 16.20% increase, 1,122,930 visitors

2.  Russian Federation: 1,078,294 visitors

3.   Iran: 51.78% increase, 946,437 visitors


These nations, along with Bulgaria and the United Kingdom, have significantly boosted Turkey's economy and enhanced its international reputation for cultural and natural attractions.


Main Reasons for Visits: Tourism and Entertainment Lead


From January to May 2024, 63.6% of visitors came to Turkey primarily for "tourism, entertainment, sports, and cultural activities." "Visiting relatives and friends" was the second leading reason at 22.4%, followed by "shopping" at 6%. Turkish citizens abroad mainly visited for "family and friend reunions" with a rate of 70.4%.


Spending of Turkish Citizens Living Abroad


  • Number of citizens traveling abroad: Rose by 26.3% to 3,142,263 individuals.
  • Tourism expenditures: Hiked by 36% year-over-year to $1,968,374,000.
  • Personal expenses: $1,664,310,000
  • Package tour expenses: $304,064,000
  • Average spending per person: $626


Turkey’s continued success in the tourism sector highlights its growing economic contributions and rising international recognition.


📢 Frequently Asked Questions About Turkey’s Tourism


What Is the Main Purpose of Visits from Germany to Turkey?


German visitors primarily travel to Turkey for "tourism, entertainment, sports, and cultural activities," constituting 63.6% of the total visitors. They explore Turkey’s rich historical and cultural heritage, revel in its natural beauty, and partake in varied recreational activities. The Mediterranean and Aegean coasts are particularly favored by German tourists, offering abundant vacation opportunities. In Istanbul, tourists are drawn to museums, historical sites, and shopping venues.


What Are the Preferences of Russian Tourists Visiting Turkey?


Russian tourists are predominantly drawn to Turkey for its sea-sun-sand appeal and cultural experiences. Premier destinations like Antalya, Alanya, and Marmaris remain favorites among Russians. Istanbul offers significant allure with its historical and cultural sites. The hospitality and premium-quality services, coupled with visa-free travel options, greatly influence the preferences of Russian visitors.



The summer months, especially July and August, are the peak periods for tourists visiting Turkey, making it ideal for beach tourism due to the warm weather. Coastal resorts in the Mediterranean and Aegean regions witness the highest footfall. Although winter tourism is notable in ski resorts like Uludağ and Palandöken, the main influx occurs during summer. Spring and autumn are preferred seasons for cultural and nature tourism.


📢 Most Frequently Asked


What Are the Top Reasons Tourists Visit Turkey in 2024?


Tourists flock to Turkey for its diverse offerings, primarily driven by tourism, entertainment, sports, and cultural activities, which makes up 63.6% of visits. Besides exploring rich historical and cultural sites like those in Istanbul, visitors enjoy the country's stunning natural landscapes and beautiful coastlines along the Mediterranean and Aegean Seas. Significant reasons also include visiting relatives and friends, accounting for 22.4%, and shopping, which forms 6% of visitor intent. These diverse attractions collectively draw millions of tourists each year, boosting Turkey's international appeal and tourism industry.



Russian tourists are drawn to Turkey's premiere destinations primarily for its sea-sun-sand experiences. Favorite spots include Antalya, Alanya, and Marmaris, known for their beautiful beaches, luxurious resorts, and vibrant nightlife. Additionally, Istanbul offers historical and cultural richness, attracting those seeking heritage and urban exploration. The convenience of visa-free travel and high-quality services further augments Turkey's appeal for Russian visitors, making it a top choice for holidays and cultural excursions throughout the year.